
When the team at Absolutely Audrey learned that our signature shoe clips would be featured on the Today Show, the excitement was palpable. It was a foggy morning in San Francisco—the kind of gray, misty day that makes you want to add a pop of color to your outfit—and the news felt like a ray of sunshine. That same day, we had been photographing our latest design: a sexy red shoe clip that seemed to glow against the muted backdrop. Little did we know that this very clip would soon capture the attention of a national audience. The feature was a milestone for our small brand, and it reminded us why we fell in love with shoe clips in the first place.
The Today Show Feature: A Dream Come True
For any accessories brand, being showcased on a program as beloved and wide-reaching as the Today Show is a dream come true. It’s the kind of exposure that can transform a business overnight. When our team received the call that Absolutely Audrey had been selected, we were over the moon. The production team had discovered our shoe clips online and was drawn to their unique blend of vintage charm and modern edge. We worked closely with the show’s stylists to curate a selection that would resonate with their viewers, from classic pearls to bold, statement pieces.
The feature aired during a segment about affordable ways to update your wardrobe, and our shoe clips were highlighted as a must-have accessory. The hosts loved how instantly they could transform a basic pair of heels into something extraordinary. We saw a surge in website traffic and orders within minutes of the segment airing. More importantly, we received countless messages from customers who were thrilled to discover a brand that makes accessorizing fun and easy. It was a moment of validation for all the hard work we’ve put into designing and crafting each clip by hand.

Being on the Today Show also reinforced our commitment to quality and customer care. We knew that with increased visibility came greater responsibility. Our team worked around the clock to ensure that every order was fulfilled promptly and that our customers felt valued. If you’re curious about our shipping timelines or return policies, we invite you to visit our Shipping Information page or browse our FAQ for answers to common questions. We believe that a great product deserves equally great service.
The Story Behind the Sexy Red Shoe Clip
The sexy red shoe clip that was photographed on that foggy San Francisco day has a story all its own. Red is a color that commands attention, and we wanted to create a clip that embodied confidence and playfulness. The design features a cluster of hand-set crystals and a glossy enamel finish that catches the light with every step. It’s the kind of accessory that can take a simple black pump from office-appropriate to evening-ready in seconds.
The inspiration for this piece came directly from the city we call home. San Francisco is known for its moody weather, with fog rolling in off the bay and casting everything in a soft, silvery light. Against that backdrop, a bold red accessory becomes a beacon of warmth and energy. We wanted to bottle that feeling—the joy of defying a dreary day with a touch of glamour. The red clip is our love letter to anyone who believes that style should be expressive and unapologetic.

Of course, the red clip is just one of many designs in our collection. We offer everything from delicate floral clips to edgy geometric shapes, all crafted with the same attention to detail. Whether you’re dressing up for a special occasion or just want to add a little sparkle to your daily routine, there’s a clip for every mood. If you’re interested in seeing our full range, we encourage you to explore our site or contact us with any questions.
Why Shoe Clips Are the Ultimate Accessory
Shoe clips are having a moment, and for good reason. They offer an effortless way to refresh your footwear without breaking the bank. Instead of buying multiple pairs of shoes for different occasions, you can invest in a few high-quality clips and transform the shoes you already own. This not only saves money but also reduces closet clutter and supports a more sustainable approach to fashion. In a world of fast fashion, shoe clips are a smart, eco-conscious choice.
The history of shoe clips stretches back to the early 20th century, when they were often worn to add sparkle to evening shoes. Over the decades, they’ve fallen in and out of vogue, but they’re currently enjoying a resurgence thanks to their versatility. Today’s clips are designed to attach securely to a variety of shoe styles, from pumps and flats to boots and sandals. They’re also incredibly easy to use—simply clip them onto the toe, heel, or side of your shoe and you’re ready to go. No tools or permanent modifications required.

At Absolutely Audrey, we’ve taken the classic shoe clip and given it a modern twist. Our clips are made with durable materials and secure clasps, so you can dance the night away without worrying about losing one. We also offer a range of finishes, from sparkling crystals to matte metallics, ensuring there’s something for every taste. If you’re new to shoe clips, we recommend starting with a versatile style like a simple pearl cluster or a sleek metal bar. And if you ever need help styling, our team is just an email away.
How to Style Shoe Clips: Tips and Tricks
Styling shoe clips is easier than you might think, and the possibilities are endless. Here are a few of our favorite ways to incorporate them into your wardrobe:
- Classic pumps: Add a pair of crystal clips to the toe of a black or nude pump for instant evening glamour. This works beautifully for weddings, galas, or date nights.
- Flats and ballet shoes: Clip a small floral or bow design onto the side or toe of your favorite flats for a feminine touch. It’s a great way to elevate a casual outfit.
- Ankle boots: Use a pair of edgy geometric clips on the side or back of your booties to add visual interest. This look pairs perfectly with jeans or a flowy dress.
- Strappy sandals: In warmer months, clip a sparkling design onto the strap of a sandal for a touch of sparkle that catches the sunlight.
- Special occasions: For weddings or parties, consider matching your shoe clips to your jewelry or other accessories. A cohesive look always feels polished.
When choosing clips, consider the color and style of your shoes. A high-contrast look (like red clips on black shoes) makes a bold statement, while a monochromatic pairing (like pearl clips on ivory shoes) feels elegant and understated. Don’t be afraid to experiment—shoe clips are meant to be fun! And remember, you can always mix and match different clips on the same pair of shoes for a truly unique look.
If you’re unsure where to start, our FAQ page includes a section on styling, and we’re always happy to offer personalized advice. We love seeing how our customers make each piece their own, and we invite you to share your creations with us on social media.
The Absolutely Audrey Difference
What sets Absolutely Audrey apart from other accessories brands? It starts with our passion for detail. Every shoe clip is designed in-house and crafted with care, using only the finest materials. We source our crystals and metals from trusted suppliers, and each piece is inspected multiple times before it ships. This commitment to quality ensures that your clips will last for years, not just a season.
We also pride ourselves on our customer service. We’re a small team, and we treat every order as if it were our own. Whether you have a question about sizing, need help with an exchange, or just want to chat about styling, we’re here for you. Our Contact us page makes it easy to reach out, and we typically respond within one business day. We also offer a generous return policy—you can find all the details on our Shipping Information page.
Finally, we believe in giving back. A portion of every sale goes to organizations that support women in the arts, because we believe that creativity should be nurtured. When you shop with us, you’re not just buying an accessory—you’re supporting a small business that cares about its community. If you’re a retailer interested in carrying our products, we invite you to learn more about our Wholesale program.
We believe every shoe tells a story, and a clip can be the exclamation point.
Customer Love and Community
One of the most rewarding parts of our journey has been building a community of shoe clip enthusiasts. We love seeing photos of our clips styled in creative ways, from bridal showers to music festivals. Our customers often tell us that our clips become conversation starters—people are always curious about where they came from. That word-of-mouth has been invaluable, and we’re grateful for every share, tag, and review.
We also enjoy collaborating with influencers and stylists who share our love for unique accessories. If you’re interested in partnering with us, please visit our Collaborate page to learn more. We’re always open to new ideas, whether it’s a custom design for a special event or a feature in a fashion editorial. Together, we can spread the joy of shoe clips far and wide.
As we look to the future, we’re excited to continue expanding our collection and finding new ways to connect with our customers. We’re working on some exciting new designs that we can’t wait to share, so stay tuned. In the meantime, thank you for being part of the Absolutely Audrey story. Your support means the world to us.